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The lookbook lifts from the basic to the design. The client who sees a good French, a chrome effect or a seasonal nail art on screen asks for that design, not the basic manicure. Showing your best work while she waits raises the ticket naturally: the same station time becomes a higher-value treatment, and the client arrives decided on what she has seen rather than on the minimum.

Gel and acrylics are the recurrence. Gel lasts about three weeks and acrylics need infills: that expiry is what brings the client back like clockwork. Having the treatments and their prices clear at the station pushes towards the technique that lasts — and that retains — over regular polish, and turns a one-off visit into a client who comes every three weeks.

Retail and socials close the circle. The client who looks after her nails wants the cuticle oil or the aftercare kit that makes her manicure last, and buys it if she sees it in the retail area. And your Instagram on screen turns the walk-in who came in to ask into a follower, which is how a new client finds your salon today. The screen joins the work, the product and the socials.

To be straight with you: we do not manage the bookings or the queue. If you use Booksy, Treatwell or Fresha, you carry on with them; the screen shows the turn and the approximate wait, but the booking stays in your app. Digisini is the screen layer that shows the design, lifts to gel and sells the aftercare product.

Which turns the usual advice upside down. In a shop window you have three seconds and one message; a supermarket screen is losing an argument against a phone before it starts. Here there is no argument to lose, so the room's mistake is not being too wordy — it is running a loop of short promotions through the one stretch of attention nobody else gets.

What earns that time is not another design. It is the two things that decide whether she comes back and when:

• What makes it last twelve days instead of five. Oil, gloves for cleaning, not using a nail as a tool, how long before a bath. It reads as care rather than selling, and it is also the honest version of a retail pitch — because the client who gets twelve days rebooks on a schedule, and the one who gets five blames the salon and tries another.
• What to do when one breaks on day three. This is the moment the salon is either called or replaced, and almost nobody prepares for it. Say what to do, whether a repair is charged, and how fast you can fit one in. It costs nothing to write, and it is the difference between a phone call to you and a search for whoever has a slot.

And there is an operational consequence of the same forty minutes that is easy to miss: for the last stretch she also cannot pay, cannot get a card out, and cannot open her calendar to agree a date. Anything that needs her hands has to happen before the colour goes on, or it happens badly at the door with everyone waiting. A salon that moves rebooking and payment to the start of the appointment is not being pushy — it is the only point in the visit where those things are physically possible.

The same constraint sets the format. Nothing that needs a QR code scanned on the spot, nothing that asks her to type, nothing that disappears in six seconds. If she wants to act on it, she will act forty minutes from now — so it has to still be there, or be something she can be handed on the way out.