Digital signage
by city
We work without physical installers, so we cover any city. These are the ones with a page of their own.
Cities18
What actually changes
from one city to the next
Less than you would expect, and rarely the thing people ask about. Three differences are worth knowing before you open a city page.
Which English goes on the screen. A screen in a Dublin or Manchester window is read by people who write shop, queue and centre. The same words on a screen in Toronto read as slightly foreign. Nothing in the software cares, but the person standing outside does, and the city pages are written in the spelling that city uses rather than a neutral average.
What you can buy locally on a Saturday. The player matters more than the software. A Fire Stick or a Chromecast is on a shelf within a mile of most of these cities; in a few of them it is a two-week import instead. Where that is the case, using a television that already has a browser is the faster route, and it costs nothing.
What you may put in a window facing the street. This is genuinely local, and it is the one thing we cannot answer for you. Brightness limits, hours a screen may be lit and whether a moving image counts as advertising are set by the council, not the country. If your screen faces outward, that is a five-minute phone call worth making before you mount anything.
What does not change: there is no engineer to book and no site visit to schedule, in any of these cities. That is the reason a city page exists at all when we have no office there — and the reason the cities missing from this list are served exactly the same way.
We could generate a page for a thousand cities
and every one of them would say the same thing with a different name in it
That is a well-known way to fill a site, and it produces pages that are technically about your city and practically about nothing. The list here is short because a city page is only worth writing when there is something true about that place that changes what you would do.
What makes a city worth its own page, in practice:
- A rhythm that is genuinely local. A festival that empties the streets, a market day, a commuting pattern, an academic calendar. Something you could not guess from a map.
- A physical condition. Light, altitude, humidity, arcades, a river of pedestrians on one side of the street. These change installation decisions, not just copy.
- A rule that only applies there. Opening hours, signage permissions, access restrictions. This is the category that most often surprises people who moved from elsewhere.
Where none of those exist, a page would be padding — and padding is worse than an absence, because it competes with the pages that do have something to say. An empty page about your city is not neutral: it takes the click and gives nothing back.
If yours is not listed, the useful move is not to look for it but to identify which of the three conditions above applies to you, and read the city that shares it. In most cases the answer is the same anywhere: who walks past, how often the same people, and how much light there is.
If your city has one of those three and it is not here, that is worth telling us — a page written from a real local condition is useful to more people than the person who asked for it.
Someone in another city
has already solved part of your problem — and part of it does not travel at all
The most useful example is rarely a competitor down the road; it is a business of the same size doing the same job in a different city, where you can look openly and ask directly. The catch is that some of what works for them will fail for you, and the dividing line is predictable.
What transfers almost unchanged:
- The routine. Who updates it and on what day. This is the single strongest predictor of whether a screen stays useful, and it has nothing to do with geography.
- The content categories. What is worth showing in a bakery is much the same everywhere: what is out of the oven, what has run out, what the hours are.
- The mistakes. Too much text, updated once and abandoned, a photograph that could be anywhere. Universally true and worth learning from someone else's expense.
What does not transfer, and causes most of the disappointment:
- The timings. Peak hours, lunch, closing — these follow local habit, and copying another city's schedule guarantees speaking to an empty street.
- The tone. What reads as friendly in one place reads as pushy in another, and this is the part people copy most confidently and get most wrong.
- The numbers. Their footfall, their rent, their conversion. Interesting; not applicable.
When you find an example worth copying, separate it into «what they do» and «when they do it». The first is usually safe to take; the second almost never is.