The €6 basic,
turned into a €12 premium

The before/after moves the ticket from basic to premium. The customer who comes for the £6 wash does not know what the wax or the ceramic coating does until they see it. A before-and-after in the waiting area shows the result of the premium and turns that £6 sale into a £12 one: same car, double the ticket, just for having shown the difference.

The club is the recurring income that carries the business. The one-off wash is unpredictable; the £19-a-month club with unlimited washes is fixed cash every month and a customer who no longer goes to the competition. Featuring the club on screen turns the one-off customer into a member, and a car wash with a good member base has the month sorted before it starts.

The post-wash promo hooks the repeat. The best moment to sell the next wash is when the customer has just seen theirs gleaming. Pushing a promo right at the exit — or the club, or a bundle — makes the most of that moment of satisfaction to hook the return. And the visible turn per tunnel cuts the sense of waiting at the weekend rush.

To be straight with you: we do not integrate with your payment system or your token machine. The screen shows the menu, the premium, the club and the turn you upload; the payment and the bundles stay in your system. Digisini is the screen layer that moves up to premium and sells the club.

The excuse collapses on its own once the forecast is visible. Almost nobody who says that has checked: they say it because in November it always looks like rain. Putting the next three days at the entrance — dry, cloudy, rain on Friday — turns that line into an actual decision. If three dry days are coming, the one who was leaving comes in; and if it rains on Thursday, he knows it and so do you, which beats arguing about it at the window.

The day after the rain you are not short of cars: you are short of order. The front passes through and Saturday morning you have a queue on the street and two dead hours in the afternoon. That is not demand, it is distribution. Showing the real wait right now and the quiet slot of the day moves half a dozen cars from eleven to five without dropping the price a penny — and keeps the one who would otherwise leave because he sees six ahead and has no idea whether that is ten minutes or forty.

And saying why it is dirty TODAY sells more than saying you wash cars. Pollen in spring, Saharan dust turning everything orange, road salt after a frost, the building site on the next street. These are reasons that last three days and that a driver recognises the moment he reads them, because he is looking at them on his own bonnet. A screen that names this week's one turns a wash that can always be put off into one that is due now.

Straight with you: the forecast is yours to put up, or it comes from a source you choose; we do not predict weather. Digisini is the layer that shows it where the customer decides, which is at the entrance and not at home.