Digital signage for
hospitality and restaurants
Your bartender pulls a pint at the counter while the screen behind the bar already shows today's set lunch. At 6pm pints drop to £4 happy hour on their own. If the cod sells out, you hide it from your phone between two tables.
Free first screen forever · No credit card · 5-min setup
Starter · Main · Dessert · Glass of wine
What you can do from the first night of service
Built for a 10pm shift with the phone ringing and three tickets running.
Daily menu in real time
Change price, dish of the day or allergen from your phone in seconds. If the cod sells out at 10pm, you hide it and it disappears from the screen in 5 seconds. No reprinting.
Automatic happy hour
Program once: pints at £4 from 6-8pm Mon-Thu, 2-for-1 cocktails Tuesdays. The screen flips at the exact time, reverts at close of window on its own.
Events, bookings and seasonal menus
Announce New Year's dinner, Saturday gig, Christmas set menu or Thursday paella weeks in advance. No more printed posters taped to the wall.
Hotel services and times
Lobby screens showing breakfast 7-10am, spa 10am-10pm, checkout 12. Change Christmas hours in 30 seconds and it rolls out to every hotel in the chain at once.
Most bars start
on the Pro plan
The Pro plan (€19 a month) covers 3 screens: typically dining room, bar and terrace. No watermark. If you only have a counter, Starter (€9) is enough. 14-day free trial on every paid plan. Free plan available forever with 1 screen if you'd rather test without a card.
No card · Cancel anytime · See all plans
What does digital signage
really cost in hospitality?
Most vendors quote the monthly price and go quiet on the rest. Here it all is, including the hardware you buy yourself.
| Item | Digisini | Traditional vendor |
|---|---|---|
| Software per month | €9 (Starter) to €19 (Pro, 3 screens) | €25–60 per screen |
| Player | Chromecast from €39, Fire Stick from €45 — one-off | Proprietary box, €150–400 |
| Screen | Your existing TV, or a 43" from €250 | Commercial display from €700 |
| Installer | €0 — you plug the player in and scan a PIN | €200–500 call-out and mounting |
| Minimum term | None. Cancel monthly | 24 to 36 months |
A bar with a counter and a terrace realistically starts at around €330 in the first year (Pro plan plus two Chromecasts) if two TVs are already on the wall. With a traditional vendor the same setup runs past €1,500, spread over a 36-month contract.
Power barely counts: a 43" TV draws 60 to 90 W. At ten hours a day that is about €4 a month.
Which screen
goes in which spot?
The commonest mistake is too dark a TV in the window. The second is too much text.
Bar and counter
32" to 43", landscape. Daily menu, drinks, happy hour. The guest reads sitting down from two or three metres: type size from 24 pt, six lines per screen at most.
Entrance and window
43" to 55", portrait, and above all bright. A normal 300-nit TV vanishes in the midday sun. For the window you need 700 nits or more, or in daylight you will only see your reflection.
Terrace
Only with an outdoor enclosure or under a roof. An indoor TV cannot take rain and drops into protection mode above 35 °C. Cheaper: face the screen inward, visible through the glass.
Kitchen and staff
24" is plenty. Shifts, allergens, daily targets. No marketing here — legibility from one metre is what matters, bold text on a dark background so it does not glare at night.
All four run on the same account. The Pro plan covers three screens; from the fourth, Business.
People do not leave because the food is bad
they leave because nobody told them how long
Most hospitality advice is about what happens once someone is seated. The expensive losses happen earlier, in the ten seconds a group spends deciding whether to join a queue they cannot measure.
An unmeasured wait is always assumed to be long
A group of four looking at eight people ahead of them has no way to tell whether that is five minutes or forty, and in the absence of information they assume the worse number and walk on. A screen that shows the honest figure — even a rough one, even a bad one — converts a portion of those groups, because twenty minutes with a drink at the bar is a decision people are willing to make and an unknown wait is not. The number does not need to be precise. It needs to exist.
Say what is not available before the table is taken
The dish that ran out at eight, the kitchen that closes at nine, the card machine that is down: each of these is fine if the guest learns it at the door and expensive if they learn it after sitting down. The cost is not the meal that does not happen, it is the table occupied by a group that then leaves unhappy, and the review that follows. A single line in the window costs nothing and is the highest-return content on a hospitality screen — because it prevents a loss rather than chasing a gain.
Walk-ins and bookings need different information
Someone with a reservation needs to know where to go and that they are expected. Someone deciding on the spot needs price, wait and whether there is space — three facts, all before entering. Trying to serve both audiences with one message serves neither well: the booked guest ignores it and the passer-by cannot find what they need in it. If there is only one screen, it belongs in the window and it belongs to the passer-by, because the booked guest is already coming in.
Lunch and dinner are two different businesses
At midday people have forty minutes, usually know what they want, and decide before sitting down — so the screen that earns is the one at the entrance, with the dish and the price. In the evening time stretches, people wait between courses and look around, and that waiting is where a dessert or a digestif finds room. One playlist for the whole day gives up the better half of the opportunity, and switching between them is a schedule you set once.
Your menu is already on Google,
and someone else put it there
Guests photograph the board. Those pictures end up on your Google listing, next to the food shots, and for a lot of people that is the menu they read before deciding whether to come. It is worth knowing that, because it quietly changes what belongs on the screen.
A photo of a screen is dated; the screen is not
That gap is where the awkward conversation comes from. Someone arrives holding a picture taken in March showing a price that changed in June, and they are not wrong — they are just holding an old copy of something that used to be printed and now is not. You cannot delete the photo, so the useful move is to give people a better one to take: one slide a week that is genuinely worth photographing, and no promotion phrased in a way that will read as a broken promise half a year later. «Two courses, £18» ages badly. «Two courses on the specials board» does not.
A screen photographs differently from a printed card
Three things happen that never happen to paper. Rotation means a fair share of photos catch a transition or a half-loaded slide. Daylight from the window turns the top third of the picture white. And type sized to be read across the room shrinks to something unreadable once a phone has shrunk it further. The test is not «can I read this from the bar», it is «does this survive being photographed from a seated table» — which mostly means fewer lines and bigger type, the same conclusion as legibility, reached from a different direction.
Put your name on the slides worth sharing
A photograph of a specials board with no name on it is a photograph of nothing. It gets posted, someone asks where it is, and the answer never arrives. One small line in a bottom corner — the venue name, and the town if the name is common — turns that same picture into an advert with a location attached, at no cost and with no effort beyond remembering it once. It does not belong on every slide; it belongs on the two or three that people actually take out a phone for.
The ten-minute audit nobody does
Open your own Google listing and look at the photos guests uploaded. Somewhere among them is your screen, shot at the angle and distance people really use, on days when nobody was thinking about how it looked. It is the only honest picture you will ever get of your own signage, and it is free. Do it once a month: you will find the slide that is always cut off, the one that is always white with glare, and the promotion that has been running for a season longer than you thought.
Frequently
asked questions
Your next service, already with the screen updated.
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