Digital signage
in Ireland
Coverage Ireland: Dublin (Silicon Docks/Temple Bar), Cork (Apple HQ + craft food). EUR currency = no FX surprises. Same regulatory framework as Spain.
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Digital Signage
Where we are
in Ireland
Start with
the Starter plan
Starter plan (€9/month): 1 screen. Network plan: multi-site for chains across Ireland. 14 days free.
In Ireland the busiest days
are on a fixture list
Championship weekends, Six Nations Saturdays, a local final. For a pub, a café near a ground or a takeaway on the route home, those dates predict trade better than any month of the year.
The useful thing about a fixture list is that it is published in advance. That turns a screen from something somebody has to remember to change into something scheduled months ahead:
- What is on and when. The single most asked question at the door on a match day, and the one that keeps somebody at the counter answering it instead of serving. Putting it in the window answers it before it is asked.
- Whether you are showing it. Not every venue has every match, and people will walk on rather than ask. This is worth saying explicitly and it is regularly left implied.
- What changes that day. Kitchen closing earlier, bookings not taken, a different menu. Said in advance it prevents the conversation; said at the table it is a complaint.
The other half of this is the quiet Tuesday, and it is where most of the year lives. The same screen that carries the fixture on Saturday should not be carrying it on Tuesday — an empty room with a screen advertising a weekend that has passed reads as a place nobody is looking after. Scheduling with an end date solves that without anybody thinking about it.
There is a limit worth knowing before anyone asks: a screen showing your own content is not a broadcast. Showing a match itself is a matter between the venue and whoever holds the rights, and it is a separate arrangement from anything on this page.
In a town of a few thousand
you already know almost everyone who will ever be your customer
Most advice about attracting customers assumes there are more of them somewhere. In a small town there are not: the pool is finite, largely known, and it is not going to grow. That sounds discouraging and it is actually the opposite — it means the only lever left is the one that works.
The arithmetic changes completely:
- Growth comes from frequency. The same hundred households coming in once a fortnight instead of once a month doubles the business without a single new customer.
- A reason to come is worth more than a discount. People do not need persuading that you exist. They need something today that was not there last week.
- And a lost customer is not replaced. In a city, churn is absorbed. Here, someone who stops coming is gone from a fixed pool, permanently.
That makes the screen's job unusually clear, and unusually unglamorous: it exists to say what is different this week. Not who you are, not what you stand for — those are known. What arrived, what is on, what is finished. That is the entire content strategy in a closed market, and it is why the screen has to change or it does nothing.
There is a matching constraint that is easy to underestimate: in a place this size, overstating something is expensive. A claim that does not hold up is discussed, and it is discussed by people who all know each other. The upside is symmetrical — a business that is straight about a delay or a shortage builds credit that advertising cannot buy.
Work out how often your regulars actually come, then decide what would make it one visit more per month. That single number is worth more planning than any attempt to reach someone new.
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