Your window, ages and Christmas campaign,
on your store screens
Parents and grandparents see the must-have toy by age right in the window — no faded poster from last season. Inside, the catalogue is organised by age range and services: free gift-wrap, wish-list, in-store workshops. Change the featured toy mid-campaign from your phone. No printers needed.
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New for ages 3-6 · free gift-wrap · wish-list
What you show on screen
from day one
Ready-made templates for the neighbourhood toy shop and the large toy store with a street-facing window. Zero design work, zero learning curve.
Window by age & season
The window shows the must-have toy by age group and the season's hero gift — Christmas, birthdays, Children's Day. Parents and grandparents walking past immediately see what's right for their child. Change the featured toy mid-campaign from your phone in seconds, with no printers, no print-shop orders, no vinyl to stick and remove.
Catalogue by age range
In-store screens organised by age range — 0-3, 3-6, 6-12, 12+ — and by category: outdoor, educational, board games, arts & crafts. Families find the right section faster, your staff spend less time directing, and the screen shows new arrivals and price updates the moment you publish them from your phone.
Services: gift-wrap, wish-lists & workshops
Highlight free gift-wrapping, in-store wish-lists, click & collect and upcoming in-store workshops on a dedicated screen. Customers notice services they didn't know you offered, basket value goes up and repeat visits increase — without your team having to mention it every time.
Campaigns, loyalty & social
Christmas, Black Friday, Children's Day, back-to-school and birthday club promotions on your screens. Add your loyalty programme, social feed and user-generated unboxing content. You run each campaign from your phone without reprinting a single poster, and loyal customers see their points balance every visit.
The plan your
store needs
Small shop with 1 window screen: Starter €9/month. Toy store with window + in-store screen: Pro €19/month (3 screens, most popular). Large toy shop or multi-zone store: Business €59/month. Toy store chain: Network €199/month. All plans include a 14-day trial with no credit card.
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Where the screen goes
in the toy store
A toy store decides its year at Christmas and sells by solving the "I don't know what to buy". Each screen works one of the two.
Window
The most-wanted toy of the moment and what is in season, to capture the parent, the grandparent and the godparent passing by. A window showing the hero toy brings in the one with a birthday or the holidays on their mind.
Catalogue by age
The catalogue split by age band and category, for the one who does not know what to buy. Guiding by age — "for 3–5 years", "for 8–10" — solves the undecided grandparent's dilemma and takes them to the right toy without asking.
Services area
The free gift wrap, the Christmas and birthday wish lists, click-and-collect and the workshops. These are the services that retain and that the online purchase does not give the same; having them in view is part of why people buy in your shop and not on Amazon.
Campaign area
Christmas, Black Friday: the campaign switched on from your phone when the date lands. A toy store's peak is fierce and concentrated; being able to turn the campaign on at a tap is the difference between catching it and not.
The year is decided at Christmas,
and the sale on "what do I buy?"
A toy store packs the year into a few weeks and competes with the online giant. The screen captures the campaign and wins on advice and service.
Christmas is the whole year in a few weeks. A large part of a toy store's takings concentrates in the campaign, and in that peak you cannot waste time putting up signs. Switching on the Christmas or Black Friday campaign from your phone, with the hero toy and the offer, captures whoever passes on those days and makes the most of the window when everything is decided.
The catalogue by age solves the "I don't know what to buy". Half your customers are grandparents, godparents and aunts and uncles who do not know what to get for a seven-year-old. A catalogue organised by age band takes them to the right toy without having to ask, raises the ticket and avoids the lost sale of the one who goes to look on Amazon because they did not know where to start.
Service is what wins against online. The free gift wrap, the wish list, click-and-collect, the workshops: the things the online purchase does not give the same, and the reasons to come into your shop. Having them in view on screen reminds the customer why they buy with you — the advice, the immediacy, the touch — and retains the family year after year.
To be straight with you: we do not integrate with your POS or the toy stock. The screen shows the window, the catalogue by age and the services you upload, and you switch the campaigns on from your phone; the sale stays in your system. Digisini is the screen layer that captures the campaign and communicates what sets you apart from online.
The one who chooses does not pay,
and the one who pays does not choose
You are the only shop where both customers are standing there at once and do not want the same thing.
One is looking at eye level, the other is looking at the price. The child decided before coming in and is pointing; the adult is doing sums and looking for a graceful way out. The sale collapses when that conversation drags on in the aisle, because the one paying ends up saying «we'll look at home», and at home there is no toy shop, there is a phone. Anything that shortens that minute sells, and it is close to the only thing the shop controls.
What settles the argument is not the price: it is seeing what it does. The box shows the toy motionless and in an impossible pose. Twenty seconds of that toy actually working — what it really does, how it is played with, how long it stays built — convince the child and reassure the adult at the same time, which is exactly what nobody manages by explaining. And it gives the one paying something to say yes with, without feeling beaten.
And what ruins Christmas morning is not the toy: it is the batteries. Four AAs that are not in the box, a screwdriver for the compartment, an app to download, two hours of assembly. None of that is in the price and all of it turns up at eight in the morning on the 25th. Saying it on the till screen — «needs 4 AA, we have them here» — is not an add-on: it is the difference between a happy customer and a return on the 27th.
Straight with you: the screen does not play with the child and does not replace the person who knows toys, which is still you. What it does is shorten the aisle, and make sure nobody takes home a surprise they were not expecting.
Common questions
from toy stores
Your first screen,
live this afternoon.
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