The price changes
in 30 seconds
James, the store manager of a corner shop in Manchester, drops the yoghurt from £1.89 to £1.29 from his phone while restocking the milk. The aisle screen reflects it instantly with a live countdown "FLASH -40% UNTIL 14:00". At 14:01 the price reverts on its own. No reprints, no calls to marketing.
Free first screen forever · No credit card · 5 min on air
FLASH UNTIL 14:00
Greek Yoghurt · £1.29 (was £1.89) · Aisle 3
What happens in your store
from day one
Aisles, window, till, fresh. Each screen with its own script, all from one panel.
Deals with countdown
"YOGURTS -40% UNTIL 14:00". The screen shows a large ticking timer, drives FOMO in quiet hours, and reverts to normal price at 14:01 on its own. No reprints.
Aisle wayfinding
"AISLE 3 · MILK & DAIRY · top right". The lost customer who walked in sees it at the entrance — fewer questions at the till, fuller baskets. Update the map when you rearrange.
Today's fresh
"WILD COD · LANDED TODAY 9:00 · £12.90/kg". HD photo + origin + price. Fishmonger without the chalk board, grocer without the felt-tip cardboard sign.
Recipes with on-sale ingredients
"GAZPACHO · 6 ingredients · all on sale today · aisle 4". Lifts average basket: the customer came in for milk and leaves with cucumber, tomato and bread.
Multi-store control
National summer campaign from HQ + local cod discount at the harbour store. Per-store-manager permissions so each one edits only their own.
1-click emergency override
"AISLE 3 TEMPORARILY CLOSED", "TILL 4 OPEN NOW · no queue", evacuation, weather alert. One button forces the same message across every screen and resumes when you switch it off.
Corner shop €9 · Chain
from €199
Greengrocer or corner shop (1 screen with offers at the entrance): Starter €9/month. Mid-size supermarket (entrance + dairy + fish counter + express till): Pro €19. Multi-store chain (10–50 locations) with per-manager permissions: Network €199.
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Who pays for the screen:
you or the brand?
People searching for in-store screen advertising usually mean one of two things. Here is which one we do.
Show your own offers
The normal case. The dairy-aisle price changes in 30 seconds, the weekly offer runs at the till, the promo price clears itself on Sunday night. From €9 a month, no installer.
Sell slots to brands
The drinks maker pays to appear on the screen in the drinks aisle. That works: you reserve, say, 20% of the slots for partners, build the playlist and bill the brand directly. In practice a neighbourhood shop starts at £45 to £130 per brand per month, depending on footfall.
Narrowcasting in food retail
The term comes from the Netherlands and describes exactly this: not broadcasting to everyone, but to the person standing at the shelf. The chilled-aisle screen shows something different from the till screen, and something different at 5pm than at 10am. That is what the schedules are for.
What we do not do: we run no ad network, we do not sell your space for you, and we broker no brands. The deal stays between you and the maker. If you want to buy reach in other people's stores, you need a retail-media seller, not digital signage.
A price on the screen
is a price
Convenient because it changes in 30 seconds. Dangerous for the same reason.
A digital price is convenient because it changes in 30 seconds. It is dangerous for the same reason: whatever is on the screen, the customer reads as the marked price. If a different one shows at the till, you have an argument and possibly a problem with price-marking rules.
Two rules that hold up in practice. First: the screen shows promotions and categories, the shelf label stays the binding price marking. Second: if you show prices on screen, schedule the end of the promotion so Sunday night removes them by itself, not the cashier on Monday morning.
We are not legal advisers. Clear the price-marking requirements for food retail with your trade body or your solicitor before you show prices digitally only.
The entrance and the till are the obvious spots
and the two worst ones
A supermarket screen only pays for itself where somebody is standing still with nothing to do. That rules out most of the shop, and it rules out the two places screens are usually installed.
At the till, the customer is busy
Loading a belt, finding a card, packing bags and watching the total is a full-time occupation, and the eight seconds of genuine idle time at a till are spent looking at the screen that shows the prices. A display above it competes with the transaction and loses. The queue *before* the till is a different matter entirely: there the same person has ninety seconds, is facing forwards and has already decided to buy. If there is one screen in the shop, that is where it goes.
Self-checkout changed where the waiting happens
Banks of self-service tills moved the wait from a single long line to a small huddle in front of the bay, and that huddle is a proper audience: stationary, facing one direction, mildly bored and slightly anxious about which machine frees up next. A screen there works if it does the useful thing first — showing which lanes are open — and sells second. Get that order the wrong way round and it becomes another thing people look past.
The counter with a ticket number is the best spot in the shop
Wherever there is a deli, fish or butcher counter with numbered tickets, there is a queue of people who came deliberately, are standing still, and are already watching the front for their number. A screen combining the number now serving with what is worth buying today does two jobs at once: it shortens the felt wait and it sells the exact goods the person is standing in front of. No other position in a supermarket offers both.
Unit pricing follows onto the screen
A price shown on a display is a displayed price, with everything that implies: the unit price alongside it, the validity period, and agreement with the shelf edge label. The practical trap is not the rule, it is the clock — a promotion ending Saturday night has to be gone on Sunday whether or not anybody remembers. That is what scheduling is for, and in food retail it is less a convenience than a safeguard.
What store managers
ask us most
Your dairy aisle screen
can drop the yoghurt this afternoon at 17:00.
Free first screen forever. No credit card. James changes prices from his phone in 30 seconds.
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