40 screens, 1 panel,
1-click emergency
Helen, centre manager of a Westfield-style London mall, runs from her phone 5 lobby screens + 12 level directories + 8 food court + 15 outdoor windows. The lobby videowall syncs 4 physical screens in real 8K. When evacuation kicks in, one button forces the same message across every screen. No £3,000 matrix switcher.
Free first screen forever · No credit card · 5 min on air
ZARA · 30 m right
Open until 22:00 · Take escalator B
What your centre shows
from day one
Lobby, levels, food court, outdoor window. Each zone with its own screen, all from one panel.
Directory with wayfinding
"LEVEL 2 · ZARA · 30 m right · take escalator B". Update when a shop moves, no need to reprint the physical map or change directional signage.
Lobby with synced 2×2 videowall
4 physical screens play coordinated content in real 8K. Brand, event, Black Friday campaign, welcome video. No matrix switcher, Android TV mini-PC at ≈£150/€150 per screen.
Activity calendar
Kids' workshop Saturday 11:00, concert Sunday 18:00, storytelling Friday 17:00. Schedule the calendar once and the screen rotates today's events. Sync with Google Calendar / iCal.
Coordinated food court
Daily menus, lunch deals, new openings. Each restaurant gets a sub-account to upload content; centre manager approves before publishing if you want.
Outdoor window · footfall
Façade screens with today's events, star offers, hours, "OPEN UNTIL 22:00". Runs 24/7 with offline cache; stays on after the centre closes to catch evening passers-by.
1-click emergency override
"EVACUATION · BLUE EXIT · FOLLOW STAFF". One button forces the same message across all 40 screens and silences scheduled content. Works even if the internet drops, with 48 h cache.
Network €199 up to 50 screens
Enterprise for 50+
Small gallery (up to 10 screens lobby + levels): Business €59/month. Mid-size mall (10-50 screens with videowall, food court and outdoor window): Network €199/month. Large mall (50+ screens, multi-building, PA and CRM integration): Enterprise with SLA and dedicated onboarding.
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A centre with 60 units
has a wayfinding problem
Not an advertising one. Shoppers who cannot find the unit do not browse; they leave.
The printed directory is wrong by the third tenant change
Every centre has one: a backlit board by the entrance, laminated, with two units taped over. A digital directory sorted by floor and category takes one afternoon to set up and thirty seconds to update. When a unit closes, it disappears from every screen in the building at once.
One platform, different jobs per screen
Directory at the entrance, offers in the food court, showtimes outside the cinema, free spaces in the car park. Same account, same interface: one playlist per screen, scheduled by time of day. The food court screen sells breakfast at 9am and cinema deals at 7pm without anyone touching it.
Let the tenants do their own work
Centre management keeps the directory, the opening hours and the emergency overlay. Each tenant can get an account limited to their own screen, so the bakery updates its breakfast offer and you are not the switchboard for sixty shops. Network covers up to 50 screens for €199 a month, roughly €4 per screen.
On emergencies: the overlay pushes the same evacuation message to every screen in seconds. It is an extra layer of information. It does not replace your fire alarm, your emergency lighting or your escape route signage, and it does not exempt you from anything. Agree the content with whoever holds fire safety responsibility for the building.
Do you need advertisement consent
for a digital screen?
The question every UK centre manager asks before buying the screen, and the one no vendor answers.
Inside the centre: usually not
A screen in a mall concourse, a food court or a unit, not visible from a public highway, generally falls outside advertisement control. It is your building, your tenants and your signage.
Visible from the street: it depends, and the detail matters
Once a screen faces outward and can be read from a public place, it is an advertisement under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007. That does not automatically mean an application: some shopfront displays have deemed consent under Schedule 3, within limits on size and position. Others need express consent from the local planning authority. Illuminated and changing displays are looked at more closely, precisely because they change. Scotland, Wales and Northern Ireland have their own regulations.
Listed buildings and conservation areas
If the centre is listed or sits in a conservation area, assume you need consent and start there. Several UK high-street centres are in exactly this position, and a screen bolted to the wrong facade is an expensive mistake to undo.
We are not planning consultants and this is not legal advice. Ask your local planning authority before you drill anything. What we can tell you is the technical part: a screen behind the glass, facing inward, is the cheapest way to avoid the question entirely, and it still reaches everyone walking past.
The centre already has screens
and yours should not try to do their job
Most guidance about shopping centres is written for the operator of the centre. If you are one unit inside it, the useful question is different: what belongs on a screen you control, given that the corridor outside already has screens you do not.
The corridor screen is not yours to compete with
Centre management runs the mall's own displays for wayfinding, events and promotions across all tenants, and a tenant screen shouting the same kind of message simply loses — bigger, brighter and better placed will always win in a corridor. What a tenant screen does that the mall's never will is speak about one shop: this size is in stock, this is today's offer, this is what the person in front of you is queueing for. Narrow beats loud when the other side owns the loudspeaker.
Read the lease before choosing where to mount it
Shopping centre leases routinely regulate what a tenant may display facing the common area: brightness, motion, size, sometimes the requirement that anything visible from the mall matches the centre's own scheme. None of that stops a screen inside the unit, and all of it can stop one in the shop window. It costs one email to centre management and it is the difference between an installation approved in advance and one that has to come down after a complaint — which is the more expensive of the two by a wide margin.
People walk past at speed and stop inside
In a corridor, someone passes your frontage in about two seconds and they are usually walking towards something else. That is enough for one word and a number, not a sentence. Inside, the same person is standing still, deciding, often waiting — and that is where a longer message works. A single screen forced to do both jobs does the second one badly, so if there is only one, put it where people stop, not where they pass.
Your hours are the centre's hours, and that changes the schedule
A unit inside a mall does not choose when the doors open, and traffic follows the centre's own rhythm rather than the street's: dead mid-morning, a lunch peak driven by the food court, a long slow afternoon, and a surge in the last two hours. That pattern repeats reliably enough to schedule against, which is unusual — most retail has to guess. Match the content to the four blocks and the screen stops needing a person to think about it.
What centre managers
ask us most
Your centre's directory
can know where Zara is this afternoon at 17:00.
Free first screen forever. No credit card. Helen puts 40 screens on air from one panel.
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