Your pieces, occasions and finance,
on your store screens

The occasion guides the emotional purchase. The customer comes in with a moment in mind — a proposal, an anniversary, a christening — and often does not know what to choose. Grouping the pieces by occasion in the showcase accompanies them to the right piece and raises the ticket, because you offer the piece for their moment instead of leaving them lost before a full case.

Finance turns "I can't" into "yes". The barrier in a jewellery store is the price at the moment of deciding. Showing the interest-free finance right in the buying area turns a frightening figure into an affordable payment, and unlocks the sale of the piece the customer wanted but did not dare take. That in-view calculation brings the yes forward.

The workshop is the traffic that then buys. The repair, the engraving, the watch battery change and the valuation bring people into the jewellery store regularly, and whoever comes in for a service often leaves with a piece. Having the workshop services visible on screen makes them known and turns a small repair into the way in to a sale.

To be straight with you: we do not integrate with your jewellery management software or your POS. The screen shows the pieces, the finance and the services you upload, with a restrained tone, and you change it from your phone; the sale and stock stay in your system. Digisini is the screen layer that creates desire and removes the barrier.

Read properly, it answers the question every customer is quietly asking: how do I know this is what you say it is. Nobody asks it aloud, because in a jeweller's it sounds like an accusation. So they resolve it the only other way available — by assuming the cheaper shop is the honest one and the expensive one is charging for the carpet. Making the marks legible, with what each one means and where to find it on the piece, turns a compliance poster into the answer to the objection you never get to hear.

The same applies to the words on the tickets, which are the biggest source of quiet disappointment in this trade. Plated, filled, rolled, vermeil, solid: they look like grades of the same thing and they are not, and the customer finds out two years later when the colour goes. Spelling out the difference costs a line each and it does not push people down the range — in practice it pushes them up, because someone who understands what plating is buys the solid one when it is for something that matters.

Then there is the part that keeps a jeweller alive between purchases and that most customers do not know exists: the workshop. Resizing, restringing, a new clasp, a stone reset, a battery, a valuation for insurance. These are small, frequent, high-margin jobs, and they bring in the person who was not going to buy anything today. A shop that lists them is not advertising a service — it is telling people that the ring in their drawer, the one that stopped fitting, is fixable.

And the last one is the least obvious: say what you will not do. Which pieces you cannot work on, what a repair cannot restore, when a clean will change the finish. In a trade where the object usually has more sentimental value than commercial, the shop that sets expectations before touching something is the one people trust with the piece they actually care about — and that piece is where the relationship starts.

To be straight with you: we display what you upload and we assay nothing. What must be hallmarked, and what the notice must say, is set by the assay offices and the applicable rules — the point here is only that this notice is already on your wall, that it is the one verifiable thing in the room, and that it is almost always in a frame nobody looks at.