Tariffs, switching and finance,
on your store screens

The phone is sold with the plan that pays for it. The hero handset is expensive outright, but affordable with the plan that subsidises it. Showing the phone next to the plan that funds it — the monthly payment, the term — is the phone-shop business model, and having it clear in the window captures the one looking to change handset by showing that it works out. It sells the bundle, not the device on its own.

The comparison and switching capture. The customer who wants to change network needs to compare plans, and seeing them side by side on screen — with the saving of keeping their number — gives them the information to decide without depending on a salesperson being free. Switching is the sector's capture hook, and showing it clearly turns the one who comes in to ask into a new connection.

Nobody can go three days without their phone, and that is where the repair is decided. The customer with the cracked screen is not comparing prices: he is working out how he gets to work tomorrow without a phone. That is why «screen, 25 minutes, wait here» beats any send-it-away quote that is twenty pounds cheaper. What goes on the screen is not a list of services, it is a time — and the time is the argument no online seller can make.

To be straight with you: we do not integrate with your POS or the network's systems. The screen shows the handsets, the plans, the finance and the services you upload, and you change them from your phone; the sale, the connections and the switching stay in your system. Digisini is the screen layer that sells the phone with its plan and retains with the services.

The customer who has already picked the model stops at the last question. The photos, WhatsApp, the banking app, two-factor. It is not a technical doubt, it is the fear of losing something that cannot be bought again. And if the answer is written down nowhere, they go away to think about it — and end up buying online, where the question never even occurs to them. Writing what gets transferred, how long it takes and what happens if something fails closes more sales than discounting the handset.

And then comes the strangest wait in retail. The transfer is thirty or sixty minutes in which the customer cannot leave, because their phone is on your counter, and in which you have taken away the very screen people wait with. Every other business fights for the attention of whoever is waiting; you have all of it, with no competition. It is the one stretch of the year when they will genuinely read whatever you put in front of them.

Whoever leaves half-done comes back, and coming back costs twice. The bank wants verification on the new number, the email wants the password nobody remembers, the manufacturer account wants a code from another device. If that is discovered at the counter, the job splits into two visits. Saying beforehand — on the wall, not out loud — what they need to bring and what must arrive unlocked turns two afternoons into one.

Straight with you: the screen does not do the transfer or remember passwords. It is there so that how long it takes, what to bring and where the backup goes are written down, instead of being repeated twenty times a day at the counter.

The floor fills with people holding their phones. One customer is mid-upgrade, transferring photos; behind them a man wants a SIM swap, a teenager has a cracked screen, and a pensioner needs help with a bill. Each of them keeps catching an adviser’s eye, and the adviser keeps saying “shortly”.

The irony is that they’re all holding the answer. A QR code on the stand by the door: customers scan, tap “Take a number”, and the phone in their hand shows the people before them and an estimate drawn from how quickly your advisers have genuinely been getting through the morning. Upgrades and new contracts can sit under U, repairs and quick questions under R, each with its own code, so a SIM swap isn’t trapped behind a contract. When an adviser frees up they tap “Next”; the TV on the back wall flashes “R-007 → Desk 1” between the handset offers. Someone whose phone is the broken one gets a number from the adviser instead. How the QR queue works.

Browsing beats hovering. A customer with a number walks over to the accessories wall; one without stands guard by the desk.

To be straight with you: the queue knows nothing about their account, contract or handset, and doesn’t connect to your network’s systems. The phone alert works only while the page is open.