Digital signage
in London
Cloud SaaS without physical installers: your screen is live in 5 minutes regardless of borough. From Shoreditch pubs to Canary Wharf offices, Soho retail or Mayfair clinics. English support.
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Digital Signage
What you can do from day one
All your business needs on screen, ready to use.
Pubs and restaurants (Shoreditch, Soho, Camden, Hackney)
Daily menus, happy hour, weekend specials, sports nights. Update everything from your phone, no reprints.
Stores and chains (Oxford Street, Covent Garden, King's Road)
Weekly offers, new arrivals, Black Friday coordinated. Multi-store from one central panel.
Offices and coworking (Canary Wharf, City, King's Cross)
Visitor welcome, internal comms, KPI dashboards. No in-house IT needed.
Hotels and short-let apartments
Multi-language guest welcome (EN/FR/DE/IT/ES), daily events, restaurant promotion, tourist info.
Start with
the Starter plan
Starter plan (€9/month): 1 screen, no watermark. Network plan: multi-site for chains across London. 14 days free trial.
The screen is the easy part
the permission and the trading hours are not
Installing a display takes an afternoon anywhere. What separates London from most of the guidance written about this is that a shop front here often sits in a conservation area, and that what you may show — and when the doors are even open — is set by rules that vary street by street.
Illuminated signage usually needs consent
Advertisement consent from the local authority is the normal requirement for illuminated signage on a shop front, and in a conservation area or on a listed building the bar is considerably higher — parts of central London are one or the other. A screen sitting inside the window is a different matter from one fixed to the facade, and that distinction is exactly what to establish before buying rather than after mounting. One call to the council's planning team settles it, and each borough answers for its own patch, so a neighbour's experience two streets away is not evidence.
Sunday trading splits shops into two groups
Large shops in England may open for a limited number of continuous hours on a Sunday, while smaller ones face no such restriction. The practical consequence for a screen is that a seven-day schedule shows an offer to a closed door once a week, and that two branches of the same brand can have genuinely different Sunday rhythms depending on their floor area. It is a rule worth checking once, because it decides whether the weekly plan has six blocks or seven — and because Sunday is the day with the most people on the street and the least competition for their attention.
A shopping centre unit answers to the centre as well
Inside a managed centre, the lease routinely regulates what a tenant may display towards the common area: brightness, motion, size, sometimes conformity with the centre's own scheme. None of that restricts a screen inside the unit, and almost all of it applies to one in the window. The centre also runs its own displays for wayfinding and events, which are larger, brighter and better placed than anything a single unit can install — so competing with them is a losing game. What a tenant screen does that the centre's never will is talk about that one shop.
Commuter streets and weekend streets are different businesses
A pitch near a station empties at eight in the evening and on Saturdays; a high street in a residential area does the opposite. In a city where a fifteen-minute walk changes the pattern entirely, the useful exercise is not choosing content but standing outside at two different times and counting. Most premises turn out to have one busy window and one quiet one, and a screen that runs the same loop through both is working at half strength for half the day.
Prices shown are prices due
Whatever a display states as a price carries the same weight as a label on the shelf, including the unit price where that applies and agreement with what the shelf edge says. The trap is not the rule but the clock: a promotion that ends on Saturday night has to be gone on Sunday morning whether or not anyone remembers. That is what scheduling is for, and in retail it is less a convenience than a safeguard — it is also the single feature that most often justifies moving off printed signs in the first place.
What to ask before spending anything
Three questions, none of them about the hardware. Is the premises in a conservation area or listed? Does the shop fall under the large-shop Sunday rules? And if it sits inside a centre, what does the lease permit facing the mall? The answers decide where the screen can physically go and how many blocks the weekly schedule needs — and all three are far cheaper to establish in a phone call than after a bracket is on the wall.
Frequently
asked questions
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