Your hotel lobby,
on screen

Internal services get used if they are seen. The spa, the restaurant, the wine tasting, the activities: they are the extra spend that lifts revenue per stay, and the guest uses them when they know they exist and at what time. A lobby screen advertising them fills the afternoon spa and the restaurant tables with people you already have in, with no intermediary commission.

The group welcome personalises and retains. Receiving a conference, a wedding or a group by name on the lobby screen gives the image of a hotel that looks after the detail, and those are exactly the clients who return and recommend. It is a personalisation that takes a minute to set up and that the event organiser comments on to their attendees.

Offload reception at peak times. Breakfast times, wifi, the check-out time: the questions that overwhelm reception on arrival and departure. On screen, in several languages, they answer themselves and staff handle what really needs human contact. The guest, too, finds the information when they need it without queuing.

To be straight with you: we do not manage bookings, the PMS or room service. You carry on with your system; Digisini is the hotel's screen layer — services, events, welcome, local info — which informs and sells what you already offer, not a booking engine.

The fix is not a longer terms page: it is putting the same four lines where the decision is actually made. On the way in, at the lift, on the room screen — what is included, what is chargeable and how much. A guest who reads that breakfast is twenty pounds either books it or does not, and in both cases the bill matches what they expected. The one who finds out at seven in the morning, in a dining room, with a family waiting, is going to write about it.

And it is worth noticing which of those extras actually sell better when they are stated plainly. Late checkout is the clearest: most people would happily pay for it and never ask, because asking feels like requesting a favour they might be refused. Written up with a price and a cut-off time, it becomes a product rather than a negotiation — and it is the highest-margin thing most hotels sell without any cost attached.

The second thing this trade under-publishes is accessibility, and the reason is that it feels risky to be specific. So hotels say «accessible rooms available» and stop, which is useless: the person who needs to know wants the door width, the shower type, whether there is a step at the entrance, whether the lift reaches the restaurant. Being concrete cannot be held against you if it is accurate, and it converts a booking that would otherwise go elsewhere out of pure uncertainty.

All of it belongs on the wall rather than in the confirmation email, for the same reason as everywhere in this catalogue. The email was read three weeks ago on a phone, on a train, by one person out of the two who are arriving. The wall reaches both of them, at the moment they are deciding whether to have breakfast here or find a café — which is the entire commercial question of a hotel morning.

To be straight with you: we display what you upload and we do not handle rates or bookings. How prices must be presented, and what has to be included in a headline figure, is a matter for your own advisers — the point here is only that the argument at checkout is never about the room, and that the four lines that prevent it are already known to you.